ServiceContent
CONTENT
SERVICES
Provide full-chain digital marketing services to help leverage traffic hotspots for growth

Use big data tools to precisely capture trending topics that align with the brand, and deploy channels in a layered manner: short-video platforms create creative content to reach users, social platforms collaborate with KOLs to initiate UGC activities to spark discussions, search engines optimize keywords to capture traffic entry points, and private domain channels accumulate precise users. ​ At the same time, empower with technology: AI enhances content production efficiency, and a user behavior analysis system dynamically optimizes strategies. ​ Through the “exposure — interaction — conversion” operation, ultimately achieve brand exposure and virality, efficient user conversion, and sales growth, forming a closed-loop marketing system.

OperationAdvantage
Official Partner of rednote
Official Partner of Tiktok
Official Partner of WeChat Official Account
Official Partner of Bilibili
Official Partner of Weibo
Customized Marketing Solutions for the Most Suitable Traffic Platforms
Long-term Data Refinement for Rapid Adjustment and Optimization Strategies
Academic School, Created a Series of Universal Formulas and Theories
Integrated Marketing Concepts to Comprehensively Improve GMV Levels
One-stop Digital Marketing Workflow Service
ClassicCase
PREVIOUS
PROJECTS
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Served 200+ Clients
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Total Page Views
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+ Years
Average Marketing Planning Experience of 10+ Years
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Total Comments
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Successful Cases
ProjectIntroduction
Wanglaoji was founded in 1828, a “time-honored Chinese brand” with a history of nearly 200 years. Its herbal tea formula and craftsmanship are recognized as a national precious intangible cultural heritage. Carefully formulated with herbal plants, its classic red can and red bottle series are widely known, along with specialty products such as Ciningji. The brand value reaches 108 billion yuan, and it is popular both domestically and internationally, accounting for nearly 70% of the herbal tea market, with annual sales exceeding 10 billion yuan.
Challenges in Early Project Stage
& AHA’s Solutions
Question
Herbal tea brands need to penetrate Gen Z communities, expand target audiences, and evolve into trendy drinks favored by young people.


Strategy
1. Tailor-make trending topics that appeal to young people, based on the product's unique characteristics.
2. Launch activities simultaneously across multiple platforms, leveraging platform logic to generate buzz and traffic. 3. Emphasize contextualization and social impact to enrich product attributes. 4. Engage users in brand building, enhancing brand power through the most persuasive UGC+ activities.

Achievements of the project
Creative Topic Campaigns
1. Targeting the broad reach, real-time interactivity, and rich creativity of short videos, we collaborated with Douyin to launch trending topic campaigns."Wanglaoji & Douyin See Music Plan" was initiated to call for theme-based music creation from musicians.
2. Launched a new summer slogan that better aligns with the youthful and energetic brand philosophy of young people. 3. Partnered with a travel app to deeply integrate into travel scenarios, jointly launching an interactive summer travel campaign. 4. Collaborated with Bilibili to introduce an anthropomorphized image, integrating into a young cultural community full of creativity, high engagement, and strong interactivity.
Brand Awareness Enhancement
Helped Wanglaoji achieve brand breakthrough, with monthly search volume for brand keywords increasing by 203% and topic discussions on new media platforms exceeding 100,000+


Internet brand'ssuccess formula
customer lifetime value
customer acquisition cost
Methodology (Formula)
How to Maintain DTCSustainable Growth
Traffic PlacementTrend