Shaping brand image and enhancing user consumption experience
Product Design
Showcasing product image and highlighting product features
Detail Page Design
Starting from the user's perspective, to reach the user's purchasing needs
Activity Special Page
Coordinate with platform activity planning to create marketing attributes
Enhance Purchase Desire
Prompt Competitiveness
Motivate Decision
Unified Channel
Eliminate Concerns
Secondary Marketing
Operation Case
Operation Cases
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Achieved 20x Sales Growth
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Category Live Streaming Ranking: 3
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Annual Sales: 2000w+
ProjectContent
How did Kodak enter the Chinese e-commerce market?
· Official mall design + optimization - (banner, recommended slots, carousel images, detail pages) · Star resource interaction support - collaborating with popular stars to create the "star guest live streaming" event,
achieving a win-win situation for both celebrity traffic and brand visibility · Customized exclusive ad placement plan, with data analysts adjusting the ad strategy in real time based on campaign milestones and sales data,ensuring precise and efficient ad delivery
· Extensive pool of high-quality streamers, with regular live streaming special training and synchronized updates to the script system,
ensuring that streamers' professional skills and communication techniques always keep pace with industry trends